Executive Highlight

Tony Stanol

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President, Global Recruiters of Sarasota
Business Founded: 2008
Phone: (818) 222-8200

Address:
5871 Girona Place
Sarasota, Florida 34238

How long have you been in your industry?30+ total, 16 in executive recruiting in my current firm
Why did you choose your industry?I've always loved advertising. I was inspired by watching Darren Stevens on Bewitched so much so that we named our first born daughter after Samantha, Darren's witchy wife in the show. I got an internship in a NY ad agency my junior year of college and was hired after graduation. Since then I've worked in NY and Los Angeles agencies running domestic and local accounts. I decided to become my own boss in 2008 and became an executive recruiter for the advertising industry in 2008.
Who are your typical clients?Mid-size independent ad agencies numbering 100-300 employees.
What do you like best about being in this industry?One of the constants in advertising is change. It's constantly reinventing itself. I'm both a contributor to the ad industry and a student of the business. I'm often quoted in Advertising Age and other trade press for articles about trends in talent and recent developments.
What are common problems you see?Agencies are getting squeezed by clients and being asked to do more with less. The milestone was the Great Recession of 2007-2008 when so many agency people were laid off. Since then, procurement departments have been demanding more of agencies for lower and lower fees. This makes it difficult to staff properly and get the right people. Since so much of the expense of ad agencies is people, it's a vital asset.
What advice/tips do you have for clients?Always be in the market for top talent. That's what will drive your business.
When is your busy season?It's year round but I've found that fourth quarters are often our busiest. It's probably because agencies are hiring in advance of the New Year.
What keeps you up at night?Indecision by hiring managers. I tend to be impatient and decisions seem to take an awful long time very often.
How do you market yourself to grow/expand your business?I publish articles and talk to reporters in the ad industry. I must be on speed dial for some of them. I also like to prospect by talking to new leaders I haven't talked to or met. This helps inform my efforts.
How involved are you in the community?I perform comedic improv at many different venues including senior living centers. There are a lot of them here in Florida? Out team is called "Early Bird Special" and we've done over 150 shows together in the past 8 years.
What is your favorite not for profit or charity?Alzheimer's Association
What advice would you give to someone thinking of getting into this business?Be persistent, it's always been difficult breaking in. But it only takes one job.
What do you enjoy doing in your free time?Comedy, podcast, streaming movies and TV shows, reading interesting fiction and novels particularly at poolside or at the beach. I'm also addicted to working out an committed to a healthy lifestyle, within reason

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