In this post, we explore the unique aspects of Teal the Agency and why marketing agencies should choose them as their white-label partner. Olivia Rouse shares the Teal difference and how it benefits agencies looking to grow.
Interviewer: What makes Teal different from other white-label providers?
Olivia: One of the key things that makes Teal different is that we take our partners through a Client Needs Analysis (CNA) process. The CNA is a 30,000-foot view of an agency’s business. We analyze what’s working, what’s not, and how we can help them get to where they want to go. By understanding the bigger picture, we’re able to tailor our solutions to meet their short-term and long-term needs.
Interviewer: What is the big promise that Teal makes to its clients?
Olivia: Our big promise is to empower agency owners to grow their agency to its fullest potential—with the right team, the right support, and a deep understanding of their unique business. We help them make informed decisions that are best for their agency and their clients.
Interviewer: What types of problems do your clients face, and how does Teal help solve them?
Olivia: The biggest challenge for our clients is not having enough resources to provide the full breadth of services that their clients are looking for. We solve this by allowing them to say “yes” to their clients’ needs without worrying about finding the right vendors or managing the quality of those services. By offering white-label services and tiered affiliations, we make it easy for our partners to provide everything their clients need, increasing their profitability without adding overhead costs.
Interviewer: How does the Client Needs Analysis process benefit agencies?
Olivia: The Client Needs Analysis process allows us to get a deep understanding of an agency’s unique needs and challenges. By taking a holistic view of their business, we’re able to identify opportunities for growth and areas where we can provide support. It helps us develop a customized strategy that aligns with their goals, ensuring that they get the most value out of our partnership.
Interviewer: What are the different tiers of affiliation Teal offers?
Olivia: We offer multiple tiers of affiliation depending on the level of support an agency needs. For some, it’s about having access to our expertise and being able to say yes to more services. For others, it’s a full partnership where we handle all of the service delivery under their brand. We work with our partners to determine which level of affiliation makes the most sense for them based on their goals and resources.
Interviewer: Why should an agency choose Teal over other white-label providers?
Olivia: Agencies should choose Teal because we offer more than just services—we offer a true partnership. We take the time to understand each agency’s unique needs and tailor our solutions to help them succeed. Our focus on scalability, profitability, and maintaining brand integrity sets us apart from other providers. Plus, our team is passionate about what we do, and that passion shows in the quality of the work we deliver.