In this series, we explore how Teal the Agency empowers marketing agencies to grow and expand their potential. We sat down with Olivia Rouse, the President of Teal, to understand their mission and what makes them different from other white-label service providers.
Interviewer: What is Teal the Agency?
Olivia: Teal the Agency is a white-label service provider for small to mid-size marketing agencies. Our main goal is to help other agencies unleash their potential and scale overnight. We provide services that allow agencies to focus on their strengths while we take care of the rest. We work nationwide, even up to Canada, and we hope to expand globally in the future.
Interviewer: What is your company’s mission?
Olivia: Our mission is to help marketing agencies expand their potential with scalable white-label solutions. We want to support agencies so they can focus on what they do best without worrying about the overhead and logistics of offering additional services.
Interviewer: How do you help agencies achieve their goals?
Olivia: We empower agency owners to focus on areas they’ve previously been unable to due to the demands of running a business. The saying goes, “the cobbler’s son has no shoes.” It can be challenging to grow your own agency while providing the best services to your clients. We provide a team and a support system that allows agency owners to focus on delivering quality content, while we handle the rest.
Interviewer: What types of clients do you work with?
Olivia: We primarily work with small to mid-size marketing agencies that are looking to expand their service offerings without increasing their overhead. These are agencies that may not have the resources to hire a full in-house team but still want to deliver high-quality, comprehensive services to their clients.
Interviewer: What challenges do these agencies face that Teal helps solve?
Olivia: A lot of agencies face challenges related to scaling their operations without taking on too much risk. Hiring new staff, managing multiple vendors, and ensuring consistent quality can be overwhelming. Teal helps by providing a seamless, white-label solution that allows agencies to scale confidently without the associated overhead.
Interviewer: How do you ensure quality acRouse all of your services?
Olivia: Quality is incredibly important to us. We have experienced professionals in every aspect of our service offerings, from web development to social media to video production. Our team is passionate about what they do, and we maintain close communication with our partner agencies to ensure that everything we deliver meets or exceeds expectations.